TREATS ON TRIAL: KERASTASE ELIXIR ULTIME


 

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Kerastase Elixir Ulitme is the creme de la creme of hair oils and no bathroom cabinet should be without it. It’s multi purpose uses make it ideal for every client and the perk is that each one has a distinct perfume smell, ranging from Tom Ford black orchid to Coco Chanel Mademoiselle, so whats not to love.

Not only is it designed to leave your hair feeling, silky, smooth and smelling delicious but it can also be used as a pre-shampoo hair treatment so it’s a great investment. (it also last’s months)

Kate Moss is the new face of the french brand and as their 50th anniversary they’ve launched their first television campaign.

“As a leading professional hair care brand, supporting our industry is paramount,” says Kenneth Campbell, managing director of L’Oreal Professional Products. “This year, Kerastase celebrates its 50th anniversary and it’s the perfect time to introduce the brand to a wider audience through TV and digital channels with a stunning ad featuring the brand’s muse Kate Moss. We believe advertising like this will raise awareness of the brand and the hairdressing profession and link the consumer to the salon.”

A MUST for all hair types!

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